Kunlabora strongly believes in corporate social responsibility and actively empowers employees to realize social impact and reach out to the (local) community. We cherish our unique partnership with Buurtwerk ’t Lampeke, a local community organisation working with vulnerable families.
From the start, we wanted to build a sustainable partnership and got acquainted through various joint activities. We enjoyed a guided tour in the ‘Ridderbuurt’, ’t Lampeke’s activity area, welcomed ’t Lampeke at our knowledge sharing afternoon, joined ’t Lampeke in their bicycle tours around Leuven, and started sharing mutual insights on our way of working.
Lieven Verlinde has been active in Buurtwerk ‘t Lampeke for more than 30 years. First as a volunteer, later as a community worker, staff member and since 8 years as a deputy coordinator. Together with a strong and diverse team of employees he tries to give shape to the goals of neighbourhood work ‘t Lampeke. They want to make sure that the light can be lit for everyone.
“Non-profit en profit?
Sociaal of digitaal?
Voor mij gaat het om menselijk kapitaal,
dat zorgt voor een sterk verhaal.
Ik heb deze tweedeling niet nodig.
Onze organisatie wil samen met Kunlabora verder springen.”
In spring 2018 we started brainstorming with Buurtwerk ’t Lampeke on ideas to build tailor-made software that makes a difference in their daily field work. In summer 2018, the Mezuri project was initiated: a lightweight software tool to quantitatively understand and measure the impact of their coaching tracks (or “brugtrajecten”, a terminology ‘t Lampeke introduced, better reflecting equality), without cumbersome administration and the typical ticking of numerous checkboxes.
Family coaches register quarterly snapshots, diary fragments and realizations. Using text analysis, we measure the interaction frequency, the partners involved, basic social rights, correlations, etc. These metrics are visualized for each individual trajectory and anonymously over all trajectories. This allows coaches to assess their gut feeling and make their coaching activities tangible.
We included a sentiment analysis experiment. Sentiment analysis helps to understand subjective information and extract people’s opinion about something. It is for instance used to measure a brand’s image on the internet. Not only the frequency of brand mentions is counted, but also whether the sentiment (or feeling) in these mentions is rather positive or negative. This technique is perfectly suitable to measure the sentiment in a coaching trajectory.